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Generate solutions – “How Might We” questions for Amazon

Generate Questions As a globally expanding e-commerce company, Amazon is required to maintain its service quality in terms of logistic efficiency, product diversity, reliable transactions, and many more to keep its public reputation and customer trust. Not only that, as a giant company that has over 1 million employees around the world, Amazon also needs to take care of them as the best capital to provide good services to the customers (Bosze, 2024). Customers’ good reviews increase Amazon’s revenue and eventually increase employee welfare, which can be a positive cycle that brings benefits to all parties.  However, Amazon has been found to neglect workers’ needs because of putting the speed of delivery of goods on top of employees' benefits. In 2021, the CEO of Amazon received an email from an Amazon warehouse worker complaining about the underpaid issues. Based on the investigation report generated by the New York Times, Amazon has been found to systematically shortchange workers

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